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About the
Project
The Hunter Estuary Alliance is a collaborative initiative bringing together key government entities in the Hunter Region to unify efforts in restoring and preserving the estuary. They approached me to develop a compelling brand identity that would embody their mission.
Deliverables
Brand strategy
Brand Identity
Business cards
Letterhead
The identity was deeply inspired by the alliance’s commitment to protecting the estuary’s unique flora and fauna in this area of rare natural beauty. The logomark features the Australasian bittern—a threatened species—abstractly depicted with a pattern symbolising the water, land, earth, and sun that define the region.
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